A business must inform as well as promote // An audience cannot be bought, it must be built
Bandwagon has worked with several of the world’s leading brands to develop informative and empowering digital campaigns. Our expertise lies in our understanding of how and why people share things. In the information age, the most effective way for a business to build brand loyalty and longterm customer relationships is to provide people with intriguing and inspiring information that they can use and share across multiple platforms.
BANDWAGON DIGITAL MEDIA IS THE BRAINCHILD OF MARKETING AND DESIGN EXECUTIVE MARA SOFFERIN. PRIOR TO LAUNCHING BANDWAGON, SOFFERIN WAS THE VICE PRESIDENT OF MARKETING AT COTTAGECOUNTRY.COM, ONE OF CANADA’S FASTEST GROWING INTERNET VENTURES. SHE IS ALSO THE CO-FOUNDER AND DIRECTOR OF AWARD-WINNING CAUSE-MARKETING ORGANIZATIONS, SAVE OUR WOMEN AND ROCK YOUR CAUSE.
MARA’S PAST PROJECTS