Category: STRATEGY

19
Jun
15
Dec

GREAT CANADIAN SMILE

Project Details

An infographic and suite of social graphics developed for Crest and Oral-B to present the findings of Procter & Gamble’s Great Canadian Smile Survey.

12
Dec

GET OUTTA THE CITY

Project Details

2012/2013 national multimedia marketing campaign for CottageCountry.com. Features included the above video, which played during Toronto Blue Jays games in summer 2013; content marketing partnerships with MSN, Huffington Post, BlogTO, Van City Buzz and Cottage Life; a charitable partnership with Cottage Dreams; and featured segments on Breakfast Television and the Global Morning Show in cities across Canada.

08
Dec

ULTIMATE CANADIAN GETAWAY

Project Details

A dynamic collaboration between Roots Canada and CottageCountry.com, this was a national engagement campaign and contest with both in-store and digital components. Canadians from coast to coast were asked to curate their perfect Canadian getaway using Pinterest. Entries were reviewed by a panel of celebrity judges and notable submissions were shared daily with the Roots and CottageCountry.com communities via Facebook, Twitter and e-newsletters. The grand prize winner received a trip to a private chalet in the Canadian destination of their choice from CottageCountry.com in addition to luggage and a shopping spree from Roots Canada.

06
Dec

CODE GREEN

Project Details

A national campaign designed to get families outside on Canada Day. Canadians from coast to coast were asked to document their time outdoors during the holiday weekend and submit photos to a contest microsite. All submissions were aggregated into a public gallery and the winner was selected through a user-generated voting system.

05
Dec

PUT YOUR BEST FOOT FORWARD

Project Details

Digital content strategy and custom infographic designed to increase Feet First Clinic’s social engagement and organic search rankings.

04
Dec

BRAIN CAMPAIGN

Project Details

The look book for Rock Your Cause’s 2013 headwear collection.