A dynamic collaboration between Roots Canada and CottageCountry.com, this was a national engagement campaign and contest with both in-store and digital components. Canadians from coast to coast were asked to curate their perfect Canadian getaway using Pinterest. Entries were reviewed by a panel of celebrity judges and notable submissions were shared daily with the Roots and CottageCountry.com communities via Facebook, Twitter and e-newsletters. The grand prize winner received a trip to a private chalet in the Canadian destination of their choice from CottageCountry.com in addition to luggage and a shopping spree from Roots Canada.
A national campaign designed to get families outside on Canada Day. Canadians from coast to coast were asked to document their time outdoors during the holiday weekend and submit photos to a contest microsite. All submissions were aggregated into a public gallery and the winner was selected through a user-generated voting system.