THE BLOG

19
Jun

AMERICAN ICONS

19
Jun
15
Dec

GREAT CANADIAN SMILE

Project Details

An infographic and suite of social graphics developed for Crest and Oral-B to present the findings of Procter & Gamble’s Great Canadian Smile Survey.

11
Dec

THE TALK

Project Details

A custom infographic and social conversation tool developed for Tampax and Always.

10
Dec

THE URBAN MILLENIUM

Project Details

A viral infographic about urbanization and the health benefits of spending time in nature that will appear in Macmillan Education’s new geography textbook for secondary school students.

09
Dec

THE GOOD NEWS ABOUT CANCER

Project Details

A viral infographic designed to drive the conversation about cancer prevention.

08
Dec

ULTIMATE CANADIAN GETAWAY

Project Details

A dynamic collaboration between Roots Canada and CottageCountry.com, this was a national engagement campaign and contest with both in-store and digital components. Canadians from coast to coast were asked to curate their perfect Canadian getaway using Pinterest. Entries were reviewed by a panel of celebrity judges and notable submissions were shared daily with the Roots and CottageCountry.com communities via Facebook, Twitter and e-newsletters. The grand prize winner received a trip to a private chalet in the Canadian destination of their choice from CottageCountry.com in addition to luggage and a shopping spree from Roots Canada.

07
Dec

SIZING UP VACATION RENTALS

Project Details

An infographic comparing vacation rentals and hotel rooms.

06
Dec

CODE GREEN

Project Details

A national campaign designed to get families outside on Canada Day. Canadians from coast to coast were asked to document their time outdoors during the holiday weekend and submit photos to a contest microsite. All submissions were aggregated into a public gallery and the winner was selected through a user-generated voting system.

05
Dec

PUT YOUR BEST FOOT FORWARD

Project Details

Digital content strategy and custom infographic designed to increase Feet First Clinic’s social engagement and organic search rankings.